Judith Sherven, Jim Sniechowski and Tom Justin, two shrinks and a marketing guy, announced today that they’re giving a free webcast, tele-call training seminar for anyone interested in becoming an Internet marketer. When Sherven and Sniechowski, a husband and wife psychology team and best-selling authors, decided to launch their online business they did not come from a marketing or sales background. The trio, better known as Judith, Jim, & Tom, began to share notes about their online adventures and quickly saw that many of the online courses being offered to those so-called “newbies”" aren’t for the beginner at all. Judith, Jim & Tom are available for interviews and can provide articles on the treacherous mine-fields of getting started marketing online. read more

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Affiliate Marketing 101

Affiliate marketing programs are a great way to get
income for your website, and a great introduction
to e-commerce. The more people that drop by your
website, the great your chance will be at creating
an excellent income.

Affiliate marketing programs are where a company
offers to pay you a set amount for either a click
through from your website, or a set amount for
visitors signing up, or even a percentage of a
purchase made by visitors as a result of being
referred from your website.

Even if visitors don’t make a purchase immediately,
almost all programs offer cookie duration, normally
consisting of 30 - 90 days. What this means, is
that as long as the visitors have the cookie in
their cache, you’ll still recieve a profit from
the sale.

The biggest amount of time in maintaining your
site will be searching and implementing affiliations
with various companies. Even though there’s a lot
of money in affiliate marketing, you have to take
the time

Bardugo Israel Event Marketing operates the leading private corporate events, weddings, productions, trade shows and conventions organization in Israel. Tnuva dairy food products, Ness Israel technology systems, Carlsberg Beer, Gitam Advertising, Arcaffee Coffee houses, City of Tel Aviv, Aroma Coffee House, Coca-Cola, Smirnoff vodka, Johnson & Johnson health products, Garnier, Kelloggs foods, Tuborg Beer, City of Tibierus, City of Maalot, Colgate toothpaste, Sony Erikson mobile phones, Prigat, Metro Motors cars, Yamaha, Kawaski, Gucci, Phillips Electric shaving products, Weihenstephan, Volvo cars and trucks, Netrogena Cosmetics, Discount Computer Memory Key, M-Systems, Israel Defense Forces, Crema Cosmetics, Decleor Paris, and the Israel Ministry of Foreign Affairs are among their many clients. And Bardugo’s statements go beyond PR and advertising spin as almost every celebrity in Israel has used Bardugo to produce special events and parties or has been to a Bardugo event. Bardugo Israel special events and productions will now encourage each and every client to create a Web site so that hundreds, if not thousands can enjoy that once in a life time special event. Bardugo was responsible for coordinating the historic, non-profit sponsored wedding ceremony in Tel Aviv, Israel where 50 couples from the Israel Lebanon border were married in tranquility and security during the last Lebanon War. read more

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Working With Merchants

Contacting the merchant of your interested program is
an ideal way to increase your sales, which can save
you a lot of time and heartache. Once you contact
the merchant, be sure to let them know what you are
doing to promote their products, and ask for their
advice when it comes to marketing.

The merchant will know the product the best, and
they will have a good idea of the strategies that are
being used by other affiliates to make sales. By
contacting the merchant, you’ll also show them that
you are dedicated to succeeding with affiliate
marketing.

Contacting the merchant also shows your enthusiasm
for marketing their products and services. Any
merchant who knows affiliate marketing also knows
that over 90% of sales are generated by less than
5% of the affiliates. Good merchants recognize your
efforts and provide you with information and resources
and may even boost your commission rates!

Dealing with merchants
If you email a merchant and they don’t respond, try
again. If

Alive Web Directory Powerful search engine friendly web directory offering both standard and featured listings. Search Engine Optimization Company SEO Image offers proven effective SEO & Internet Marketing services. The institute also offers free SEO certification to web solution providers, Internet Consultants and SEO Companies. Contextual advertising entails the placement of ads on web pages, whose content match with the content displayed on the website. For instance, if a web surfer frequently visits sports section or sports site, then under behavioral advertising, he will mostly witness ads that are related to sports. read more

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Things To Know About Affiliate Marketing

The truth behind affiliate marketing is the fact that
90% of affiliates will actually make less than 100$
a month. Therefore, you shouldn’t count on making
full time income unless you can get very good at the
following:
1. Building a good web site that converts.
2. Search engine optimization. You’ll need a
lot of traffic, as maybe 1 out of 200 visitors will
buy your products. SEO can help you get your site
in the search engines so more people will be able to
find you.
3. The trial and error of picking the right
merchants and learning the correct ways to promote
them.

Too many people out there assume that affiliate
marketing is actually a get rich quick type of
program. These types of people will throw up a
couple of banners, then wonder why they never make
a single sale or any money at all.

How long you’ll need to do it depends on how

12 Things You Really Should Know About SEO
James Doc Lewis
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and “buy” traffic, by various means. As an iconoclastic young developer, with ambitions of beating the “big boys” at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours. The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don’t think these things are important, only that to be found in the search engines, they are not the most important consideration. The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record. Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I’d rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on it’s first update, less than 2 months after our launch. Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information. The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself. 1. Content. Content. Content. Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical as well as ethical manner. 2. Analyze Web Logs. Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content. 3. No one can guarantee a #1 ranking on Google, or any other search engine. Those who promise such feats will either optimize for such vague search term phrases (such as, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I’ll be polite. 4. Some things are just plain silly. You don’t need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it’s own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out. 5. SEO is not Pay-per-Click. While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service. 6. SEO is not witchcraft, Druidism, shamanism. Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no “Top Secret” practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can’t be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with. 7. Do-it-yourself SEO. Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%. 8. Phased Implementation. While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow. 9. Remember the old saying, “If it sounds too good to be true, it probably is.” Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash. 10. A thought to ponder. At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any “shortcuts” or less than ethical schemes that anyone might suggest to further your business goals. When it’s all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business. 11. All incoming links are not created equal. Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn’t carefully screen the links and websites they are coming from will, in the long run, do more harm than good. 12. It’s more than just facts and figures. The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don’t normally come out in a prospectus are often invaluable information when searching for the “right fit” into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, “Am I your only client?” I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts. About The Author James ‘Doc’ Lewis spends much of his professional time as SEO for http://www.EmeraldCoastEntrepreneur.com . Doc started practicing his magic long before the term SEO was even coined and continues to study and perfect methods of workable and cost effective SEO and SEM, devising unique solutions to diverse marketing challenges. Should you find this article to be of interest to your website visitors, you are welcome to publish it, in it’s entirety (no editing), including this footer. Copyright © 2005 Emerald Coast Entrepreneur SEO@emeraldcoastentrepreneur.com

We present insight and inspiration from Comcast’s Barb Gee, Charter’s Barb Hedges, Time Warner Cable’s Lauren LoFrisco and Bright House Networks’ Steve Stiger. It’s in that spirit that we present insight and inspiration from Comcast’s Barb Gee, Charter’s Barb Hedges, Time Warner Cable’s Lauren LoFrisco and Bright House Networks’ Steve Stiger. Her team — many specifically hired from outside cable — work in tandem to generate marketing based on behaviors rather than specific markets, as is common among MSOs. Then there’s Lauren LoFrisco, that rare executive who excels not only at striking an emotional chord with consumers — most notably in the Power of You campaign she’s helped shepherd — but who embodies those personal connections every day in the way she manages her staff as the head of brand marketing, bundle and product acquisition for Time Warner Cable. read more

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Affiliate Marketing Program Pitfalls

Even though affiliate marketing is an excellent way
to earn money, there are several pitfalls that you’ll
need to be aware of. As long as people have been
earning money, people have also tried to figure out
how to earn more by doing a lot less.

All you need to do is a quick online search for
“work from home” or “making easy money”. You’ll
instantly find millions of websites, simply click
on a few and you’ll notice that they all start off
the same. You’ll see a guy with a big house and
a lot of money saying if you sign up, this could be
you - how far from the truth!

The only way you can earn a good, stable income is
to put in the hard work it takes. Before you join
any affiliate program, you need to do the proper
research. That’s one of the best benefits of the
internet - finding the information you need.

All you

Glenwood Springs, CO (PRWEB) July 23, 2007 — Trent and Susan Blizzard, co-owners of Blizzard Internet Marketing, began providing online services to the travel and hospitality world in 1997 from an office set up in their garage. The company, based in Glenwood Springs, Colorado, is one of the leading providers of Internet services within the industry and has over 50 dedicated employees and over 1,500 national and international lodging clients. Blizzard's focus on hosting, designing, and optimizing websites that perform well in search engines, excel in usability and facilitate a purchasing action have resulted in earning them recognition as one of the "Top 30 SEO Companies" in the world, a top producer of websites in Colorado, and one of the "Top 50 Family Owned Companies" in Colorado. Curt Feldmann, owner of Skaneateles Suites and longtime client of Blizzard states, "In 1999, my wife and I bought the dilapidated Anchor Motel and re-manufactured it into the Skaneateles Suites. read more

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