Search Engine Relationships To Marketing

The landscape of search engines have went through
some drastic changes over the years. Not only with
technology, but also with various partnerships
between the many different search companies as well.

You might be running your search engine queries on
a particular search engine, although who is actually
supplying the results - it could be a different
company altogether.

Below, is a list of the search engines that feed your
precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo
search, Alta Vista, and AllTheWeb, and receives paid
listings from Yahoo Search Marketing (formerly known
as Overture).

Google
Google provides the primary search engine results
to Google AOL Search and also Netscape. Google also
supplies paid listings to Lycos, Ask, Netscape, AOL
Search, and HotBot. It also supplies secondary
results to HotBot and receives it’s directory data
from DMOZ.

Lycos
Lycos receives the directory search results from
DMOZ, primary results from Ask, and paid listings
from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ,
primary search results from Ask, and