He opened a live stream of the Royals’ radio broadcast on his computer. The conversation continued well after the Cardinals beat the Royals in a 7-6, 14-inning heartbreaker, with the same intensity, anger, sadness and disbelief that you’d hear at a bar. Bell has once again a never-before-seen batting order, the 67th of the season,” McDonald’s scroll of text became a cyber bar room where fans followed the action and swapped opinions. Thousands of these blogs belong to sports fans and sportswriters, ranging from sites such as Deadspin. read more

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