Ritz says the paper pays five dedicated "blogumists" — bloggers who write weekly columns — at a standard industry rate. The same rules apply for a blogger as for any freelance writer — tight copy, in-depth knowledge of the subject, and consistent, on-time delivery will increase the chances of a media brand wanting your head on its totem poll. As ad spend moves online — last year UK advertisers spent £2bn online, just ahead of the £1,9bn spent on newspaper ads — bloggers are hoping that some will come their way. And as they become more business savvy, it becomes likely that their brands will become more valuable — after all, marketing is pretty much the same whether it is getting people to read your blog or buy your newspaper. To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here . AllAfrica aggregates and indexes content from over 125 African news organizations , plus more than 200 other sources , who are responsible for their own reporting and views. read more

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