Topic: Blogging – Jean-Michel Berg on the corporate blog – Courrier International

Jean-Michel Berg reflects on the power of the blog and how private companies are trying to take advantage of the public platform provided by the net. The “corporate blog” is now a requisite supplement to a company’s obligatory Internet presence. Although anyone is free to comment on a blog, only the blogger writes the blog. But once discussion is limited to the confines set by a company, the discourse is no longer free and the commentary function only suggests freedom, rather than providing it. The European press review is provided by the Federal Agency for Civic Education (Bundeszentrale f?r politische Bildung). It is compiled by Perlentaucher Medien GmbH (Berlin) in cooperation with Courrier international (Paris). read more

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