Author Conducts the Ultimate Internet Marketing Experiment by Giving Away His Free Book – PR. Burton has decided to give away copies of his novel “Scarecrow” absolutely free in a bold bid to reach a million readers of the book by the end of 2009. He has specified that people are not only free to download copies from his website, he also encourages the free distribution of the book to family and friends via email or any other electronic medium. The project is an experiment to see how far reaching the internet can be when offering a free product in digital format. The author not only hopes to reach the 1 million reader figure by the end of the year. read more

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