The spending on search engine marketing (the fees advertisers pay to have their adverts shown on search results and websites) is now measured in the billions rather than millions. Local search is the ability to search for and find businesses and organisations in the local area, that is, in close proximity geographically. This ability to cater for local search provides real opportunities for small business, provided that they take the necessary steps to maximise their website performance. Local search emerged as a major internet issue. In summary, no business or organisation, large or small, can ignore the importance of maintaining a web presence. read more

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