Companies that have no online presence are in "grave danger", regardless of their size, according to industry experts. MediaCo, a leading full-service UK internet marketing and web publishing agency, has said that by not having a web presence companies are giving their competitors a stronger market share because most customers are using the internet to source products and services. Depending on the nature of their business, this can range from a small online brochure to a fully-functional ecommerce site. Beyond that, they can employ an online marketing company to provide search engine marketing and email marketing services. Research published by the Federation of Small Businesses in August 2007 found that only 18 per cent of the nation’s small businesses are actively selling via the internet, despite the global audiences this option offers. read more

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