HubSpot Inc, an inbound marketing system developer that helps small and medium-sized businesses get discovered on the internet, has received $16m in series C financing, led by venture capital firm Scale Venture Partners. The round also saw existing investors General Catalyst Partners and Matrix Partners return to back the company. The managing director of Scale Venture Partners, Rob Theis, has become a member HubSpot’s board of directors. HubSpot founder and CEO Brian Halligan said, “The marketing discipline is going through massive change now as the industry comes to grips with fundamental shifts in the way people shop, learn and buy. Lead investor in this round Scale Venture Partners is based in Foster City, California and is investing a $400m fund. read more

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