Approximately, every 10 – 20 years a new marketing trend emerges that changes the landscape of business. Searching is big business, in fact it is the fastest growing marketing segment on the Internet. It may incorporate article and video marketing, blogging, local business directories, forums, social media and pay-per-click campaigns”, says Lisa. The Internet has changed the way we do business and this has now seeped into how local businesses market. In the book she provides effective strategies small local business owners can easily implement to get immediate results online and start attracting new clients. read more

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