Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, managing director of strategy and marketing company Growth Solutions Group, says businesses shouldn’t even think about marketing until they know who they are as a company. Having established your proposition, you can set your marketing objectives, which could be anything from winning new customers to increasing repeat business. The biggest mistake that people make is spending money on marketing without knowing why, remarks Chipp. Previously she relied on her shopfront to attract customers, but since moving to a less prominent location she has used other types of marketing such as the Yellow Pages, letterbox drops, and advertising in local newspapers and community newsletters. read more

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