By now, you’ve probably seen a funny online video featuring the head of you or someone you know on the head of a dancing elf. Most people probably don’t realize it as they are splitting their sides laughing is that there is an Office Max logo in the lower right-hand corner of the page. Viral marketing is a technique that relies on blogs, social networks and email to spread content around the Internet. For example, would you be so quick to pass on video of your head on a dancing elf if it had an enormous Office Max logo on it and was clearly a commercial. read more

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