Please install Flash® and turn on Javascript. An increasing number of online retailers are getting to grips with internet marketing – helping to drive growth in the e-retail sector as a result. This is according to comments made by IMRG operations director David Smith, who said that the booming UK online retail sector has been helped by businesses waking up to the benefits of effective web marketing, as well as increasing consumer awareness of the advantages of comparing prices on the internet. He explained that while smaller e-retailers have traditionally been forced to compete with their larger competitors on price, some of the biggest names in the industry have instead turned to refining their online marketing strategies – with successful results. According to figures from the monthly IMRG Capgemini e-Retail Sales Index, UK online spending rose by 1. read more

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