That was one messagein the context of Internet marketing and new tacticsfrom panelists at BtoB’s NetMarketing Breakfast Thursday. The best thing marketers can do, the panelists agreed, is fearlessly test and experiment, ideally with management’s support. Saad said Armstrong did a pilot program earlier this year with local search testing click-to-call search marketing and learned several lessons from the process, including the fact that the click-to-call tactic was underused. Saad said Armstrong is also launching a video marketing effort on its Web site next week, featuring a company sales executive explaining the featured product. Later this year, IBM plans to implement a way for customers to anonymously rate its refurbished products, and rate interactions with customer service as well. Information | For advertising information contact Robert Felsenthal . read more

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