Call 0845 531 4515 and quote W22 to speak to an Account Manager about direct marketing and lead generation. Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed. Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend. The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets. However, last week, Andrew Smith, planning director at Publicis Dialog, told Marketing Week that direct mail is still a valuable platform for advertising and marketing. read more

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