The tourism sector is reaping the rewards of internet marketing with sophisticated websites, according to the Interactive Media in Retail Group (IMRG). Consumer-focused marketing has made its way to the top of the agenda for travel businesses, as its where many would-be travellers begin their holiday search. David Smith, director of operations a the IMRG, noted that travel comparison sites are leading the way as the most popular choice for consumers booking holidays. Such is the sophistication of the tourism sector’s online marketing , Yen Lee, president of travel search company UpTake, claims that a new Travel 3. read more

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