It is the first product in the industry to measure the true impact of online ad exposures because it overcomes the deleterious impact of cookie deletion that other services ignore, and which can lead to an understatement of the actual view-thru impact of online ads by a factor of 20 percent or more. Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. The comScore norms data also show that online display ads can cause an increase in search queries that involve the advertiser’s trademark brand name. The norms data also show a substantial continued impact, with a 38- percent lift in trademark searches in the four weeks following the first ad exposure. Intraday data provided by Interactive Data Real Time Services , a division of Interactive Data Corp. read more

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