For example, many television networks are now selling TV and online ads as part of a marketing package. That is, when you purchase a television ad you can also purchase online advertising, such as a video ads, on a network’s website. The TV networks realize that a company’s online presence is becoming increasingly important, and networks are trying to create better online content to combine with their TV packages. Taking the merging of the two mediums a step further, NBC is developing a tool called Total Audience Measurement for advertisers, which examines the amount of time viewers spend with NBC programming, both online and on TV. Not only do they have traditional television and online ads, but they also have TVs shows online, downloadable podcasts, video on demand, and content people can download onto their mobile phone. read more

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