These commercials have staying power not only because they’re creating awareness, driving sales, and generating internet buzz but also because Warren Buffett, CEO of Berkshire-Hathaway, loves them! Notoriously private, Warren Buffett doesn’t have a lot to say publicly, except for his annual letter to shareholders that usually makes the rounds of the Wall Street Journal, Business Week and other top publications. Let’s argue that many CEOs see marketing as an expense, not an investment, and that the overall CEO perception of marketing isn’t compelling. Enter Warren Buffett, regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, and CEO leadership. read more

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