Readers of online newspapers are younger, richer and more web-savvy than the average internet user, according to research from the Newspaper Marketing Agency. The profile of online newspaper readers forms part of the Newspaper Marketing Agency’s PressClick initiative, which aims to encourage advertisers to use the medium more. The agency has said it will begin releasing monthly audience data and insights into using online newspapers in campaigns. Full reader profiles and take-up of online newspaper figures will be unveiled this Wednesday at a PressClick conference. Sign up to receive our FREE weekly and daily email alerts including our new weekly Search and Mobile email service. read more

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