Facebook recently brought spam back into the headlines with a $711M judgment against infamous social media spammer Sanford Wallace under a law known as the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act). Start with a spam filter to protect your business on the front lines, although keep in mind that a variety of anti spam solutions exist, so shop around and find an offer attuned to your company’s needs. Encourage your business to use an “opt-in” policy when developing internet marketing campaigns, and follow the terms of CAN-SPAM as a guideline in identifying what differentiates email spam from honest selling. DPS’ Technologies recently launched their “Smart Flyer Software” which includes a powerful network & campaign management center (within your website), allowing you to control multiple campaigns, and a comprehensive email list. read more

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