For years, companies have been unable to turn insight from search optimization, Web analytics, and marketing automation tools into a cohesive online marketing strategy. Internet marketing solutions from marketing automation vendors are now solving this, measuring key performance indicators (KPIs) from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. Enables more-effective analytics, and, with other Affinium Suite modules, allows marketers to improve cross-channel marketing campaigns via follow-up emails after a shopping cart is abandoned, or real-time call capabilities to a customer inquiring about a new product on a Web site. Also integrates with business intelligence systems (Cognos, Business Objects, MicroStrategy), and is not limited to Web analytics data. Visual Site can accept information passed in from ad-serving vendors and allows visitor-by-visitor analytics results to be passed back to ad-serving vendors, enabling closed-loop online advertising campaign optimization. In today’s business environment, every customer exchange must leverage current customer intelligence and best business practices. read more

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