I just read the Ten Golden Rules of Online Marketing Workbook by Jay Berkowitz, and it was an excellent and informative read. If you’re not familiar with Jay Berkowitz, he has a podcast that I never miss, he is the CEO of Ten Golden Rules , and a frequent speaker at marketing conferences (he’ll be at the Affiliate Summit Social Media 2008 event on October 5 in NYC). As the name suggests, the book covers Jay’s ten golden rules of Internet marketing. It’s a quick read, and I think it would be an asset for any affiliate or affiliate manager. read more

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