TIG Global, an interactive marketing agency that specializes in the hospitality and travel industries, has launched a new series of free whitepapers for destination marketing organizations intended to teach them Internet marketing best practices. Featuring real-life examples and case studies, the papers were developed using primary and secondary research conducted by author Cindy Estis Green, who interviewed 21 DMO sales and marketing executives worldwide. The first paper in the series, “Part 1- Social Media and the DMO Marketer,” features strategies for building ongoing relationships with destination visitors, stimulating traffic, and triggering consumer actions through Twitter, Facebook, and online games and contests. read more

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