Be clear about what you’re hoping to accomplish with the survey, and you’ll be in great shape when it’s time to create it. Just design the survey using their simple point-and-click interface, enter the text for your questions, and then e-mail a link to your customers and subscribers. Most of these services also offer paid upgrades, which allows you to create more complex surveys and get more sophisticated reports, but for a typical small survey, the freebies work fine. If your goal is to improve a certain product, tell them that by taking the survey they’ll actually be helping you to help them because you’ll use their comments to fine-tune the assistance you can offer them. read more

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