Topic: Internet Marketing – Bubbles Car Wash Boosts Web Presence, E-mail Marketing – Modern Car Care
The company decided to improve customer service online by revamping its hand wash Web site ( www. The company decided to host two Web sites to avoid confusion by customers, although the sites have similar content and are virtually identical in terms of appearance and operation. A navigation bar at the bottom of each Web page provides one-click access to Internet coupons, an online store, a preferred customer club, prepaid wash books, the company’s unlimited wash plans, carwash locations, and Bubbles’ charity carwash program. Bubbles online stores will enable customers to purchase wash books, gift certificates and a variety of car care packages, the company said. Bubbles currently has approximately 65,000 hand wash customers and about 28,000 express customers on file, which represents between 15 percent and 20 percent of its customer base, the press release said. read more
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