The New Rules of Social Media book series will be based on Scott’s award-winning BusinessWeek bestseller, The New Rules of Marketing and PR , and will be written by leading online marketing and social media experts chosen by Scott in collaboration with Matthew Holt, Publisher, Wiley. Grounded in the revolutionary marketing philosophy presented in The New Rules of Marketing and PR, each book in the series will provide executives, entrepreneurs, and marketing professionals with a deeper understanding of the changing online marketing landscape. The New Rules of Marketing and PR , originally published in 2007, is considered one of the best books of all time by BNET. David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader. He is also the author of World Wide Rave (Wiley, 2009) and Tuned In (Wiley, 2008), and was formerly a VP of marketing for two publicly traded technology companies, as well as Asia marketing director for Knight-Ridder. read more

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