When we meet with new clients we typically perform a review of their past and current marketing efforts so that we can map out a plan that will help them meet their new business goals says Rene Perras Vice President of Internet Marketing company for law firms . There are several reasons why attorneys and other advertisers continue to commit inordinate percentages of their law firm marketing budgets to yellow page advertising. Two of the main reasons that law firms continue to spend so much of their advertising dollars on the yellow pages are habit and fear. The single most telling factor in the trend away from printed yellow pages is the investment being made by the yellow page companies in online directories. It is our experience that web marketing and SEO can provide attorneys with greater bang for their buck than yellow page advertising and that law firms should invest more in the performance of their web pages than hope for leads from the yellow pages. read more

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